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How to leverage your Culture as a Strategic Competitive Advantage

julio 15 @ 19:00 - 20:00

This session is a practical, actionable, no-nonsense program designed to give participants the tools to leverage their corporate culture as a distinct competitive advantage.

As a former award-winning CEO, speaker David Friedman knows firsthand what it takes to build a high-performance culture, and more importantly, he knows the impact it can have on the bottom line. Delivered with his down-to-earth, yet passionate style, and filled with lots of examples from his 27 years of personal leadership experience,

David’s program covers such topics as:

– The difference between a good culture and a high-performance culture
– Why values are less important than behaviours
– Why vision and mission statements are often a mistake
– Critical mistakes most leaders make in defining their culture, and how to avoid them
– The role of ritual in sustaining a focus on culture over the long run

How to attend

Date: July 15, 2022

Time: 1:00 p.m. ET/10:00 a.m. PT / 19:00 CET

Registration is on the Vistage International Webinar page.


About the presenter

Prior to founding HPC, David was the President of RSI, an award-winning employee benefits brokerage and consulting firm that grew to become one of the largest and most successful independently-owned agencies in the country. RSI was named one of the Best Places to Work in the region seven times and was four times named one of the Fastest Growing companies. In 2006, RSI was the only company of any size in any industry to win New Jersey’s highest award for quality — the Governor’s Award for Performance Excellence – Gold Level.

In 2011, he published his first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career, and in 2018 he published his second book, Culture by Design, the definitive “how-to” manual for building a high-performance culture.

Today, in addition to leading HPC, David does more than 100 workshops and Keynote talks per year, sharing his experiences and wisdom with thousands of leaders across the country.